Mobile horse weighing
Level Ground Equine
A weighbridge that comes to the yard
Sells a measurement, not a place. Everything is priced by the visit and booked by the yard.
One invented town.
twelve real websites.
Wrenhythe is a Suffolk coastal market town that does not exist. Every business on this page trades there, and every one of their websites is genuinely built and genuinely live — 53 pages you can open, click through and pick apart, not a folder of flat mockups.
They exist so you can see the work before you commission any. Look through one here, then open the real thing on its own address and use it as a customer would.
The high street
Every one of them
Twelve businesses, twelve different problems, twelve designs with nothing in common but the standard they are held to. Click any one to look through it page by page.
Strength coaching
Saltline Strength
Six-week blocks, four to a group
A single-coach studio competing with gyms on commitment rather than on facilities.
Barbershop
Aldous & Comb
Take a chair below, or walk in
Booking without an account, and a shop whose age is the selling point.
Cleaning company
Fettle Cleaning Co.
A price you can act on
Kills the "request a quote" black hole. The number is on the page.
Harbourside restaurant
Marram
Twenty-eight covers, two sittings
A tiny room and a moving menu, sold as the reason to come rather than a limitation.
Nail & beauty room
The Quay Room
Pick the shade, and the site follows
A single-operator room competing with salons, using intimacy rather than scale.
Builders
Hoyle & Reed
The last twelve jobs, week by week
Trust bought with a documented process instead of a gallery of other people’s finished houses.
Campsite
Saltings Camp & Cabins
A mile of saltings between the tents and the sea
Seven pages of genuinely different questions, none of which a single booking form answers.
Garden maintenance
Verge Landscapes
The site knows what month it is
Selling the right service in the right month without anyone maintaining the website.
Football coaching
Near Post Coaching
What actually happens between four and five
A children’s service sold without photographing other people’s children.
Micro-bakery
Salt & Crumb
Gone by eleven, as it is every morning
Scarcity as the whole argument, instead of an apology buried in the FAQ.
Theatre
The Hythe Playhouse
Two hundred seats, since 1911
A changing programme where the visitor only ever wants the next date.
One page per trade
What each of these trades needs from a website
The demos themselves are set to noindex, so everything worth reading about them lives here instead — what that trade’s website actually has to do, the decisions behind the one that was built, and what one costs.
- Barber website design
- Nail salon website design
- Football coaching website design
- Cleaning company website design
- Restaurant website design
- Builder website design
- Campsite website design
- Gardener website design
- Bakery website design
- Theatre website design
- Personal trainer website design
- Equestrian website design
Why a town that is not there
Wrenhythe
Nobody real gets impersonated
Every name, address, phone number and opening time belongs to a town that does not exist. No real barber finds a site trading under their name, and the phone numbers come from the ranges Ofcom reserves for drama.
The local search still works
Schema, address consistency and a service radius are all demonstrably correct — they simply describe a fictional town. You can see exactly what a search engine would be handed for your own business.
One high street, not a folder of mockups
Twelve unrelated mockups say nothing. Twelve businesses on one high street show the same studio solving twelve genuinely different problems, and none of them wearing the same template.
Twelve businesses are planned and twelve are built and live. The rest arrive as they are finished — each one gets a full design pass of its own rather than the last one recoloured. Every demo carries a ribbon saying what it is, and every one is set to noindex, so none of them can ever compete with a real business in search.
Want one of these for your trade?
Tell me what your business does. If your trade is on this page you can see roughly what you would get; if it is not, that is the more interesting conversation.